With the help of the Bear Trap Brothers, Tom and The Mayor teach Jefferton about the significance of bear traps in child safety. Jack Black and Kyle Gass appear as the Bear Trap Brothers, two rival storekeepers who must help convince the City Council the plan is a good one.
Tom and the Mayor try to celebrate a relic of Jefferton's past by rebuilding a Western-themed amusement park called Pioneer Island. Patton Oswalt guest stars as Zynx, a new threat to the Mayor's power.
Tom creates a T-shirt that reads "Rats Off to Ya" for Christmas. It becomes a local phenomenon, but the idea is quickly stolen from Tom by a local novelty store. Jeff Garlin appears as Pat Croece, the novelty store owner.
After the Mayor is caught in a dirty sex scandal Tom is brought in to be his PR man. In order to boost the Mayor's public opinion they enter into a local hot air balloon challenge. Special Guest: Bob Odenkirk.